Unlike most car brands, the Scion was created with a single audience in mind. When Toyota formed the brand in 2002, it wanted a line of vehicles that would appeal to a younger generation. Long known for their performance and capabilities with family cars and trucks, Toyota wanted to reach a market that their typical line simply did not attract. They tried previously with a release of the Echo and a late generation MR-2 and Celica, but this project failed and they went back to the drawing boa... (full review continues below)
Unlike most car brands, the Scion was created with a single audience in mind. When Toyota formed the brand in 2002, it wanted a line of vehicles that would appeal to a younger generation. Long known for their performance and capabilities with family cars and trucks, Toyota wanted to reach a market that their typical line simply did not attract. They tried previously with a release of the Echo and a late generation MR-2 and Celica, but this project failed and they went back to the drawing board for ideas. The Scion brand was the result and the cars were designed to create that appeal.
One thing that was realized with the Scion is that the younger generation preferred a smaller, economical car over the larger family sedans. That is why there are so many varieties of the Scion hatchback available. The hatchback offers the cargo space that this generation needs for toting things between recreational activities, work, school and home while also giving plenty of passenger space. It is done in an economical design that is easy on the budget in both asking price and fuel expense. There are a number of hatchback vehicles that have been released by Scion over the years, with some of them still in existence today.
Scion began its car line with a Scion hatchback. The XA was five door hatchback subcompact vehicle that was released to the public in 2004. Between then and the cessation of production in 2006, many people became familiar with the name and what they had to offer to customers. The XA shared the same platform as the Toyota Platz Sedan but was produced in a much more economical and stylish way to appeal to the younger generation that Toyota was attempting to reach.
Another popular Scion hatchback was released in 2004 and was named the Scion XB. This five door compact hatchback can easily be spotted because it boasts a boxlike shape. Though it is still in production, it was changed over to a five door MPV in 2007. Around that same time, the XD was released. This five door hatchback has been on the market since that day and is still being offered worldwide. Like its predecessors, the XD is designed solely with Generation Y in mind and that is audience to which it appeals the most. Cargo room without the extra space in a sporty design that is stylish and current is the theme of these hatchback vehicles.
The Scion hatchback is not the only model of car available. The company has dove into the sportier market with the tC. Although the tC is considered a hatchback, it also falls more in line with the traditional coupe. It looks sporty without the same sporty handling that one would expect from a coupe. Scion has yet to tackle the sedan market. The audience they are trying, and succeeding, to attract favors the smaller hatchback and that is where the company focus has rested.